Hans Wilsdorf documented the trademark title "Rolex" in L . a . Chaux-de-Fonds, Arosa, switzerland inside 1908. The foundation with the name is actually obscure. One particular story, which has been never confirmed through Wilsdorf, could be that the expression rolex replica watches originate from the French phrase horlogerie exquise, meaning exquisite watch marketplace. Another could be that the label was decided to indicate movements when spoken in Uk. The actual Wilsdorf and also Davis company shifted out from the British isles inside 1912. Wilsdorf needed his watches being very affordable, but fees and export duties on the scenario metals (silver along with gold) were traveling costs upwards. From this a chance to this current, Rolex has become headquartered with Geneva, Europe, although the company has facilities in various other towns (Bienne, etc) as well as continents (North The united states, Parts of asia, Australia, etc).